At Jesta Freak, we empower loyal consumers to maximize the value of their purchases and equally enable brands to significantly enhance their profitability.
Jestafreak.com, a two-sided digital platform akin to the social network LinkedIn and Reddit, is tailored specifically for brand enthusiasts – which means for everybody – where users create their private personal Lifestyle Profile. In other words, consumers experience with brands, and destination but specifically the ones they love and are passionate about.
This profile allows consumers to connect and engage with others through exclusive brands communities. Users have access to vote in the brands combats, share brands-related posts, participate in open debates but more importantly to unlock a host of benefits that eventually facilitate them to “encash” their love and loyalty to brands, to get highly recognized and effectively rewarded for their years of advocacy and spendings on their beloved brands. For brands, Jesta Freak offers the discovery of unknown valuable customers and likewise grants exclusive subscription options to connect with their filtered “Angel Customers” which will ultimately drive brands revenue growth and long-term profitability.
In 2019, strategic consultant Ken embarked on a comprehensive analysis of consumer reviews and how brands engage with their customer base. He initiated a year-long in-depth investigation into the intrinsic value that individuals can contribute to their beloved products, brands, and services.
This inquiry encompassed the evaluation of direct marketing, databases, AI, social media advertising, and loyalty programs, as well as the influence of various platforms on consumer behavior and experiences.
In February 2020, the onset of the Covid-19 pandemic prompted global lockdowns, severely limiting access to beloved brands and experiences. The ensuing global financial crisis resulted in declining service standards, diminishing product quality, increasing prices and cutting down of manpower. Loyalty programs witnessed a decline in their perceived value, and consumers’ experiences underwent a profound transformation. During this period Ken met Lola, a service freak with a wallet once full of loyalty programs who got deeply affected by the deteriorating quality of service; she shortly joined the journey of delving into the impact of the financial crisis on customer experiences, scrutinizing purchasing statistics, and analyzing consumers emotional responses towards brands.
This ultimately led to the development of an intriguing digital platform, inspired by the foolish wisdom of medieval court jesters and the pivotal role they played within the kingdom’s court, who skillfully unearthed the known-unknown to the collective advantage and served as enlightening conduits for fascinating insights.
JestaFreak.com, founded in the year 2021 and born in year 2023, represents an evolving platform that introduces a highly innovative and sophisticated approach to connecting consumers and brands, for the benefit of both. This venture has been nurtured by a diverse group of individuals who bring together a rich blend of genders, nationalities, and cultural backgrounds, combined with their individual expertise in business finance, digital product innovation, community engagement, and content creation.
The Jesta Freak team has embarked on a mission to address pressing issues, including but not limited to:
Out of this vision emerged a strategy to pinpoint each company’s most loyal customers “The Angel Customers“, those people that truly are passionate and love a brand and experience.
JestaFreak.com developed a unique model to quantify and capitalize on consumer value. This led to the conviction that true fulfillment arises from sharing not just what we love, but more importantly who loves us back!
We are the wild card in the deck that transforms a so-so hand into a win-win for consumers and brands. We take pride in leading the consumer revolution in Consumer-to-Business (C2B) and Customer-to-Consumer (C2C), connecting companies to loving brand communities in the most fun, provocative, informative, and entertaining format.
So “How Freak Is Your Love?” We would like to know more. Join us now and Get your FREAK ON at Jestafreak.com.
Comment, vote, review, agree/disagree, complain or just keep the discussion going by registering to add your unique voice. All civilized discourse welcome. (See our Code of Conduct.)
Your trusted resource for the world’s most beloved brands. Connect more closely to the brands you love and with consumer communities who share the same FREAK love, loyalty and understanding.
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