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I have never been a fan of brands, actually never thought that brands really matter. My parents raised me and

I have never been a fan of brands, actually never thought that brands really matter. My parents raised me and

Did you know that in 2023, unexpected consumer spending helped prevent a recession, but economists predict a shift in 2024

Did you know that in 2023, unexpected consumer spending helped prevent a recession, but economists predict a shift in 2024

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Related Articles

Latest Article

Info

Market of Origin:

Germany

Brand Founded:

1924

Parent Company:

adidas AG

Parent HQ:

Germany

Brand description

Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories.

The three stripes are Adidas’s identity mark can about in 1952 from the Finnish sports company Karhu Sports paying the equivalent of €1,600 and two bottles of whiskey – Dassler described Adidas as “The three stripes company”.

What adidas says about adidas:

“Everything we do is rooted in sport. Sport plays an increasingly important role in more and more people’s lives, on and off the field of play. It is central to every culture and society and is core to our health and happiness. Key to our success and the execution of our strategy ‘Own the Game’, are our people and our culture. They bring our identity to life, defined by our purpose, mission, and attitude. ‘Own the Game’ is our strategy that guides us through to 2025 – a plan rooted in sport.

Sport is adidas’ past, present, and future. ‘Own the Game’ puts the consumer at the heart of everything we do and is brought to life by our people. Our strategic focus is on increasing brand credibility, elevating the experience for our consumer, and pushing the boundaries in sustainability.

The execution of our strategy is enabled by a mindset of innovation across all dimensions of our business as well as our digital transformation. We own the game and will drive significant growth.

Our consumers are at the heart of ‘Own the Game’. Consumers drive structural trends in our industry through their preferences and behaviors. They strive to live active and healthy lives, they wish to blend sport and lifestyle, and they are digital by default as well as sustainable by conviction.

‘Own the Game’ will be ready to capture those consumer-driven opportunities and carve out new ones for their benefit. In 2025, ‘Own the Game’ will not only have delivered over proportionate growth for adidas, but also deepened relationships with our consumer, as we continue to actively live our purpose ‘through sport, we have the power to change lives’.”

Notes: Our brand directory provides comprehensive information about

various brands, companies, and their products. We primarily source our information from the brand's official website, the company's website, or the parent company's website. Additionally, we may use information from reputable sources like Wikipedia to supplement our content. To ensure accuracy, we sometimes utilize ChatGPT, an advanced language model, to provide additional information and reword content related to the brands. Please note that ownership of brands may change over time, and we are committed to keeping our directory up-to-date. We make every effort to promptly update any changes related to brand ownership. As consumers, brands, and companies, we value accuracy and transparency. If you come across any inaccuracies in our content, we highly appreciate your feedback. By providing us with your input, you help us improve and maintain the reliability of our brand directory. The text in Italic "..." is a direct quotation from the company website, Wikipedia or other website source.

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