Certina Watches

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Did you know that in 2023, unexpected consumer spending helped prevent a recession, but economists predict a shift in 2024

Did you know that in 2023, unexpected consumer spending helped prevent a recession, but economists predict a shift in 2024

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Info

Market of Origin:

Switzerland

Brand Founded:

1988

Parent Company:

The Swatch Group Ltd

Parent HQ:

Switzerland

Brand description

Certina S.A. is a Swiss luxury watch brand founded in Grenchen in 1888 by Adolf and Alfred Kurth, whereas unrelated Certina Holding AG is a German industrial conglomerate, founded by Hans Wehrmann.

Cerina Watches is currently part of the Swatch Group.

The slogan of the brand is: “Reliability, precision and innovation”.

The brand logo: “A turtle shell in its logo, as a symbol of resistance and performance one can always count on. Anytime. Anywhere.”

The brand is described as: “Relies on high-quality workmanship, advanced technology – and a sporting spirit. Certina’s approach to sports is by no means a matter of appearances: it’s a matter of attitude – of reliability, dynamic energy and exceptional performance.To ensure that we live up to such high standards, all Certina timepieces are subject to strict quality criteria. These are clearly expressed in the uncompromisingly robust DS Concept of “Double Security”, which since 1959 has made every Certina timepiece exceptionally resistant. All Certina watches – without exception – bear the “Swiss Made” seal of quality and origin, confirming their identity as authentic representatives of the fine art of Swiss watchmaking.”

The watch collection comprise women and men watches with mechanical or quartz movements in a broad range of individual styles – sporty, urban, maritime, and authentic vintage models.

At heart the brand is also committed to supporting young talents and to sustainability. As a consequence, Certina has established a partnership with the Sea Turtle Conservancy, dedicated to the protection of sea turtles. The brand has been closely associated with these creatures for many years, and is proud to bear the turtle shelll in its logo.

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