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I have never been a fan of brands, actually never thought that brands really matter. My parents raised me and

I have never been a fan of brands, actually never thought that brands really matter. My parents raised me and

Did you know that in 2023, unexpected consumer spending helped prevent a recession, but economists predict a shift in 2024

Did you know that in 2023, unexpected consumer spending helped prevent a recession, but economists predict a shift in 2024

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Market of Origin:

Germany

Brand Founded:

Parent Company:

The Schwarz Group

Parent HQ:

Germany

Brand description

Lidl Stiftung & Co. KG is a German international discount retailer chain that operates over 12,000+ stores across Europe and the United States in 2023. Headquartered in Neckarsulm, Baden-Württemberg, the company belongs to the Schwarz Group, which also operates the hypermarket chain Kaufland.

The brand is described as:

“Freshness meets sustainability: Big on quality, Lidl on priceLidl stands for an efficient and hassle-free shopping experience and high-quality products at the lowest possible prices. Daily interactions with customers, employees and business partners are determined by a spirit of transparency, fairness and communication on equal terms.

Lidl’s assortment ranges from both own private label and well-known branded goods from the food and non-food sector. We are committed to the leading principle of acting sustainably. Accordingly, we are involved in various measures along the entire value chain, for example, to protect the climate and biodiversity or to conserve resources.”

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