Our lives are just a merry-go-round of brand loyalty, right? Like, take me for example. As a teen, I was all about that Chocomel, a Dutch chocolate drink, guzzling it down like there was no tomorrow until – plot twist – I turned 21 and suddenly, poof, my love affair with Chocomel ended. Now, it’s like a distant, fond memory, like an old high school crush. But hey, could Chocomel have kept me hooked? Probably, maybe with a simple recognition but who knows?
And then there’s the whole parenting chapter. You know, because having kids isn’t just about raising them, it’s about embarking on an epic quest to find the Holy Grail of brands and experiences. My daughter? A total Pampers and Similac Gold aficionado. Nothing else would do. She’s a teenager now, but guess who’s still waving the flag for those brands and experiences? Me! Do the brands even know they have such a dedicated fan? Nope. Should they? Well, in my humble role as an “Angel Customer”, a title I bestow upon myself, as I am still clinging to my past brand loves, even though my life stage has evolved, the brands should know!
Do you think I could be a great storyteller for brands that made my life easier whilst bringing up my child or talk about brands that provide great memories and value? I think so. Brands therefore should look at our “past or old” customer differently and start discovering their lifetime value.
For more insights about the full article related to this debate see link Evolving Brand Loyalty: Unveiling the Lifetime Value of Angel Customers
It’s fascinating how brands like Chocomel could retain customers. Maybe through loyalty programs or nostalgia marketing? It’s a missed opportunity, for sure.
As a new mom, I get the brand loyalty thing. I’ve found myself fiercely advocating for certain baby products Johnson Baby Oil, Pampers, Chicco Strollers. It’s almost instinctual, like part of the parenting package.
I agree, I am such an advocate for Chicco Strollers and still do to all that want to know!
I agree with the Angel Customer concept. Brands should track customer life stages and adapt their engagement strategies. It’s not just about acquiring new customers but retaining the old ones.
Brands could definitely benefit from storytelling that resonates with different life stages. People connect with stories, not just products.
Brands like Chocomel and Pampers should consider alumni programs, kind of like universities do with their graduates. Keep the connection alive!
We agree that is why we have created the Angel Customer Platform.