Did you know that positive reviews on some websites and brands are fake?! Wow… I didn’t know that. I am actually the type of person who spent all my career in service excellence pushing myself and my team to the edge for the sake of delivering the best service every minute of every day, promoting business, and increasing revenue, earning every outstanding rating we got.
I can’t believe that some greedy people out there have the decency to spend their time deliberately misleading consumers in return for profit. No wonder I had to return items purchased on Amazon several times as they were of poor quality and not matching with the mentioned description, purely because I relied on the detailed published “humanized” 5 stars reviews!
Reading the Financial Times investigation conducted about Amazon’s fake positive reviews, specifically in the United Kingdom, and exposing the brain masters behind that left me speechless. However, it is important to highlight here that Amazon took serious legal actions against those retailers and rating companies, and also erased those fake positive reviews.
How many times were we triggered to visit new hotels, destinations, restaurants, or any service/retail business/website because of the very positive reviews we read about them, to discover that reality has nothing to do with what is published. How disappointing!
Research conducted by McKinsey & Company validates the substantial impact of positive reviews on foot traffic, sales, and revenue. Regrettably, certain businesses and brands exploit this phenomenon without hesitation or remorse, artificially inflating their reviews to boost their profit.
So how can we trust those brands again? How can we now make sure positive reviews are genuine and written based on personal experiences conducted by consumers like you and me?
For more insights about the full article and further research related to this debate, click LINK
I’ve had my fair share of disappointments with online purchases. Those fake 5-star reviews on Amazon really got me a few times here in the UK. It’s frustrating when you rely on them for accurate information. But I gotta say that Amazon reimbursed my money without any hustle.
The Financial Times investigation on Amazon’s fake reviews was eye-opening. My colleague told me about it but at first I couldn’t believe it was true. It’s good to know that Amazon took action against those who manipulated ratings, but it still makes you question the authenticity of online reviews in my belief.
I’ve been let down by positive reviews several times, also here in Turkey. It’s frustrating when you plan a trip based on glowing reviews, only to have a completely different experience. Seems like a trend lately.
McKinsey & Company’s research highlights the significant impact of positive reviews on businesses. It’s a shame that some brands exploit this by artificially inflating their ratings.
After learning about fake reviews, I’m more skeptical about trusting brands and their online ratings. It’s essential to find ways to ensure that reviews are genuine and based on real experiences.
So true Daniella. Stay tuned to Jesta Freak’s Jester’s Court updates as we will soon share ways of identifying fake positive reviews!
Aw! Thanks can’t wait 😀
The question of trust in online reviews is more significant than ever. We need better mechanisms to verify the authenticity of positive reviews and protect consumers from deceptive practices. How sad.
Stay tuned to Jesta Freak as we will soon reveal better ways to identify genuine positive ratings!