Oops! It appears that amidst my inquiry, I may have veered off course. It’s rather amusing, isn’t it? The vast majority of brands seem to overlook the fact that Angel Customers such as myself, Lola, for instance, exist within their customer base. A true loyal customer with genuine insights and constructive feedback that could significantly bolster their products’ performance and, consequently, their bottom line.
Regrettably, only a select few astute brands have demonstrated the initiative to go that extra mile, actively engaging with their loyal clientele and earnestly considering their input. These forward-thinking businesses have witnessed tangible growth, thanks in no small part to their attentive ears tuned to the voices of their Angel Customers. Indeed, statistical analyses and empirical studies alike have underscored the invaluable impact of positive feedback from loyal patrons—a stark contrast to the fleeting complaints of dissatisfied consumers. After all, these devoted advocates not only stand steadfastly by the side of their most loved product but also serve as tireless champions, perpetually extolling virtues.
Unless you are Kayne West or Taylor Swift or any so-called celebrity or a very popular social media influencer, your opinion – the positive one most importantly – in products and brands, doesn’t really matter. You are perceived as a transaction, or a loyalty member “number” in their long inaccurate database, totally taken for granted.
So, dear readers, can you name a brand that genuinely values the feedback of its Angel Customers, incorporating it into their product development strategies with due diligence? Please share your insights below.
I, for one, have a particular brand in mind—but I wonder, can you hazard a guess as to which one?
Starbucks! Your brand too I suppose 😊 I am also a hardcore fan, or Angel Customer as you name it. And Starbucks knows how to listen to our recommendations and feedback. It was surprising at the beginning, but it gives a positive feeling of being recognized and respected as a customer. And because of their recognition, I find myself purchasing more Starbucks products sometimes because am just happy and not necessarily because am craving my Frappuccino!
You nailed it @Ahmed. Maarouf! Well spotted!
Well done @Ahmed.Maarouf! Hence the picture of the debate LOL. I hear you, Starbucks is doing a great job with “My Starbucks Idea”. This brand management knows how to really listen to customers. They are smart, and it’s rewarding.
Tesla CEO Elon Musk himself on X, responded directly to the recommendation of one customer 30 minutes after his tweet and promised to do the amendments to all cars in the next software. Valuing customer feedback is one thing but addressing it in that short time frame is seriously impressive in my view.
Agree. This is very impressive from Elon Musk. He is very active on social media and interacts with people in general and customers in specific all the time.
Uber takes our ratings and comments very seriously. I had an unpleasant experience with an Uber driver, and I left a serious comment on the portal. Uber panelizes the drivers when they get several negative comments.
Thanks @DaniellaPelloni for being an active freak on Jestafreak.com. We appreciate your feedback and all other users’ comments.
I enjoy the website very much and look forward to the next developments.
McDonalds! The kids love it ( I know what you are gonna say) but we limit it to certain days of the month. Here in the UK, people were complaining about the plastic waste especially straws and we felt bad every time we ordered drinks. Next thing we see on McDonalds UK social mdia accounts in 2018 was “You asked, we listened. Paper straws will be rolling out to all UK restaurants from this September!” I think this was a very nice move and we actually liked it. Not sure about the rest of the world but for us in the UK we appreciated it.
Dell is one of the brands I see to have taken serious measures in customers feedback consideration. I remember the time when the brand seriously suffered in branding image. Then they created a feedback website called “IdeaStorm” just for Dell users and the brand started to take feedback so seriously and their consumers could leave reviews and complaints. The most interesting thing is that the reviews that get the most comments and votes from other Dell users on the forum become prioritized and taken more seriously by the company.
Thank you @PeterPan for sharing this information . We look forward to hearing more comments from you.
Many brands ask for their customers feedback and rating and act when they receive several comments about a specific topic like Apple, Hyatt hotels. I think to me the most impressive is the brands that answer every individual and address their concerns and recommendations individually.
Totally agree @TechEnthusiast99. That’s what makes certain brands stand in the crowd.
This is how it works!
Totally agree. Starbucks really listens to our suggestions and remarks. Communication seems very friendly and smooth. I feel heard and appreciated as a loyal customer. And that’s partially what keeps me returning back for more coffee and lovely experience!