What can be said about the brand of the three stripes? That it embodies sportswear? That it means football all over the world? That its logo is probably one of the most recognizable designs ever? Well this and so much more, as Adidas among many other things, invented the sneaker as we know it today
The German company was born from the rivalry of two siblings (the other would go on to find its sworn enemy: Puma) Adidas has been a player in every major sport and sporting event in modern history. From the Olympics to the Fifa WorldCup, They’re always on the podium.
With its emphasis on performance and quality, Adidas became a major force in the world of sportswear and currently also in the world of streetwear and fashion.
They’re also so relevant to street culture. Hip Hop made them their own, with RUN DMC even writing a song to their beloved sneakers. People started customizing them and many other subcultures adopted them making them a cult item that revealed the wearer’s personality. And the sneaker culture was born.
Now with celebrities making collabs like Pharrell Williams, Gucci or the Kanye West designed Yeezy, Oops that went less well than expected, they’ve gained the heart of many fashionistas all around.
With its simple design and will to always be researching for the newest technology to make their products the best and comfiest in the competitive world of sports, Adidas is a brand that embodies sportsmanship and style in equal measure.
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