A “porthole” is Hublot in French which is a nod to the brand’s distinctive watch face design. This Swiss luxury watch brand stands for unique designs, luxurious materials, and the “art of fusion.” The “art of fusion,” was established by Hublot’s founder, Carlo Crocco, when he combined precious gold and strong rubber to create the Classic models. This philosophy is still seen in Hublot’s development and combination of materials, including gold, carbon, steel, acrylic glass, and ceramics.
While there are those who may not appreciate the brand’s aesthetics, there are still many reasons to love the company. Hublot has established itself as a true pioneer in the world of luxury watches, and its dedication to creating innovative, cutting-edge timepieces has earned it a loyal following among watch enthusiasts around the world.
Jean-Claude Biver, also known as “The Godfather of Watches,” played a significant role in the success of the brand. He launched one of Hublot’s most iconic collections, The Big Bang, which was first introduced in 2005. The Big Bang is a bold, oversized watch that features a combination of materials such as ceramic, titanium, and gold. The collection was an instant success, and it has become one of the brand’s most popular and recognizable collections and largely defines the brand’s image.
Another thing that makes Hublot unique is its collaboration. The brand has a long history of working with other luxury brands and personalities, creating limited-edition timepieces that are truly one-of-a-kind. Some of the notable collaborations that Hublot has been involved in include partnerships with Ferrari, UEFA, Berluti, and the Miami Heat. This is possible as the brand has its own in-house manufacturing facilities, where it produces its own movements and components. This level of control over the manufacturing process allows Hublot to ensure that each timepiece meets its exacting standards of quality and precision and allows for unique bespoke designs.
Brand ambassadors such as Pelé, Kylian Mbappé, Novak Djokovic, and Dustin Johnson embody the dynamic nature of the watches and shape the brand’s image as a highly sporty manufacturer of luxury watches. Musicians and artists are also being supported, particularly “loud” artists such as Richard Orlinski, Takashi Murakami, and DJ Snake.
Hublot is committed to sustainability and the company has partnered with the Polar Pod expedition, which supports research projects in the Southern Ocean around Antarctica to gather data on biodiversity, ocean currents, and the effects of human-made pollution on climate. The 100-meter-high vertical vessel will drift without propulsion in the Antarctic current, powered by six wind turbines. The launch date is in late 2023 and the expedition will last three years, with crew members rotating every two months.
Hublot is a brand that has created a niche for itself in the luxury watch industry with its sporty, distinctive designs and luxurious materials. While the brand may not be for everyone, there are still many reasons to love Hublot, especially those who like innovative designs and identify with a reputation for being a “rebel”, Hublot might be just what you are looking for.
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